Le Déjà-Vu Bag, a piece that could have already existed in previous decades, hence the name. Its design transcends both times and trends and evokes the excellence and know-how of heritage.

Catherine Deneuve has been one of the favorite actresses of Alexandre Mattiussi ever since he was a child — and the origin for his lifelong passion for cinema and movies. Asking the actress to embody Le Déjà-Vu Bag’s campaign was a natural choice and a sentimental symbol for our first signature bag.

The spirit is both a depiction and a celebration of the effortless French elegance.

Shot by Michael Bailey Gates in La Brasserie Colbert, Paris

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