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#LOEWE launches Eye/LOEWE/Nature a new menswear line inspired by the great outdoors

The British writer and naturalist Robert McFarlane wrote in his book The Old Ways that, “Anyone who lives in a city will know the feeling of having been there too long.” The obvious antidote to this urban malaise is to switch off and head into the great outdoors. With that in mind,LOEWE launches a permanent line of functional essentials for men.
The Ready-to-Wear collection and accessories are designed for nature.
Practical and refined, Eye/LOEWE/Nature is an innovative take on utilitarian standards that offer both style and substance.
Creative Direction @jonathan.anderson Film Direction @chateauxmanson Starring @joshographee Music by #ArthurRussell #EYELOEWENATURE