Representing total creative investment in a very personal collection, Louis Vuitton’s new campaign expresses contemporary freedom and the pure pleasure of clothing that is open to all manner of audacity. To create the campaign, Women’s Artistic Director Nicolas Ghesquière invited twenty personalities to his photography studio, a creative laboratory on the Quai Voltaire in Paris. Among them were close friends whose personality inspires him, kindred spirits, and favourite faces. The campaign debuts the SINCE 1854 jacquard mixing Monogram flowers and the Maison’s founding date across iconic Louis Vuitton bags and accessories.